Secrets and Mysteries of Campaign Influence

Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the campaign influence standard features and common ways that marketers get tripped up with planning, settings, reporting and usage.

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Covered in this presentation is setting up customizable campaign influence for Salesforce, campaign influence filtering, the different Pardot attribution models, timing of campaign influence in the context of opportunities, how influence is split in the context of campaign hierarchies, and how to interpret the standard influence fields on campaigns.