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Writer's pictureBill Fetter
May 19, 2023

How to Integrate LinkedIn Lead Gen Forms with Account Engagement (Pardot) - video

This is a video presentation from the Tampa Account Engagement (Pardot) user group that walks through this process that I outlined in an earlier blog post.

While there are several ways to send LinkedIn Lead Gen forms to Salesforce (including this integrated method),

if you are using Account Engagement (Pardot), there is one method that IMHO is clearly the best-- using Zapier Webhooks. This presentation walks through the rationale and the method, and includes some tips and tricks.


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*As of April 2022, Pardot has been renamed Marketing Cloud Account Engagement, as part of Salesforce's effort to organize all the marketing products under the same platform umbrella. "MCAE" is simply the same Pardot we know and love under a new name. The product is temporarily being referred to as "Marketing Cloud Account Engagement powered by Pardot."   

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