Account Engagement

How to Create a Dynamic Calendly Link Using Pardot HML

Does your sales team use Calendly to schedule client meetings? Wouldn’t it be cool to be able to create a dynamic link in your emails that linked to the sender’s Calendly calendar automatically? It’s possible with Pardot’s Handlebar Merge language. Does your sales team use Calendly to schedule client meetings? Wouldn’t it be cool to […]

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Who’s the Sender on Your Pardot Emails? The Hidden Risks in Using Assigned Users

You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least to the most restrictive: You also have the ability to use a cascading fallback strategy for who the sender is, because of the nature of Salesforce objects and which can be explained

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Pardot’s New 2-Click Unsubscribe: not perfect, but enable it anyway

Pardot has just released 2 click unsubscribe for all orgs in the Spring ’21 release. While this feature is still very much in “MVP” (minimum viable product) mode, here’s why you should enable it, despite its shortcomings, and a few tips on how. Why 2 Click Unsubscribe? Enterprise Antispam / Antivirus software is the main

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Cool Handlebar Merge Language {{HML}} Tricks

I originally presented this content at ParDreamin 2020. It explains all the fantastic things you can do with the new handlebar merge language feature released in Pardot in 2019. The session recording below is re-recorded and expanded to include instructions for how to enable prospect resubscribe, since that feature was only enabled on about a

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How to Set the Order of Pardot Public Lists

I strongly recommend using the Pardot email preference center instead of the unsubscribe link for your prospects. But this is a topic for another time. Today’s question is: “How can I reorganize the order of the lists in the Pardot email preference center? It’s doing it alphabetically.” Fortunately the fix here is easy, but it’s

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