Marketing Automation

Did you know you can use a Pardot / Marketing Cloud Account Engagement form all by itself? It’s sort of like a mini landing page. Since all Pardot / MCAE native forms have an absolute URL address with your custom tracker domain, they can be used as a mini landing page. Since a form allows

Sometimes it’s helpful to be able to split our data into a couple of chunks to make it more manageable. Maybe we want to A/B test a subject line, or simply to candence sending times in an automation. Here’s a really simple way to automatically split your database so you can use that split in

One of the nicest new features in the Salesforce Winter ’22 release for Pardot is the eagerly awaited option to add emails built in the “Lightning Content Builder Experience”, aka drag and drop lightning email builder, for use in Pardot Engagement Studio. As this article from the release notes explains, simply clicking the “Activate for

One basic behavior of the Pardot/Salesforce databases is that the only way a record will sync is if there is a change to that record on one side or the other. Occasionally there will be times when you want to sync all your Pardot records to make sure everything is caught up between the two

Sometimes ideas just come together. A random confluence of several concepts will crystallize into one brand new idea that you get so excited about you just can’t wait to share it. This happened to me yesterday, and this post describes one of those things. I’ve written and spoken before about the Pardot prospect resubscribe feature

Tags seem to be one of the more underutilized features in Pardot. And even more underutilized than using tags on prospects is using them on assets. I’m sure a few of you are saying now– “Wait, what are you even talking about?”. Just like you can tag a Pardot prospect, you can tag lists, forms,

Does your sales team use Calendly to schedule client meetings? Wouldn’t it be cool to be able to create a dynamic link in your emails that linked to the sender’s Calendly calendar automatically? It’s possible with Pardot’s Handlebar Merge language. Does your sales team use Calendly to schedule client meetings? Wouldn’t it be cool to

What if you had a scenario where you wanted to create 2 Pardot records from a single form submit? For example, you wanted to offer a way to register someone “on behalf of” someone else for for an event. Ideally you would end up with 2 records here: one for the person submitting and one

You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least to the most restrictive: You also have the ability to use a cascading fallback strategy for who the sender is, because of the nature of Salesforce objects and which can be explained

Pardot has just released 2 click unsubscribe for all orgs in the Spring ’21 release. While this feature is still very much in “MVP” (minimum viable product) mode, here’s why you should enable it, despite its shortcomings, and a few tips on how. Why 2 Click Unsubscribe? Enterprise Antispam / Antivirus software is the main

In version 2 Pardot Connectors, B2BMA Integration is the default “connector user” for Pardot. For many Pardot users, sticking with the standard connector is just fine. It’s nice because it does not use up a Salesforce license, nor does it require you to use a named user for the connector, which can be confusing if