*HML is “Handlebar Merge Language” and it {{Replaces}} Pardot’s old %%Merge_Tags%% Pardot launched HML in August 2019, and it’s one of the most exciting new features to come out in Pardot in years. But the feature is so new and it remains an optional upgrade, many users haven’t upgraded yet. Why? It’s most obvious advantage

Pardot Form Handers are the handoff tool inside Pardot. It’s a way for you to collect form data in many different types of form tools and then hand that data off to Pardot. There are certain use cases where handlers make a whole lot more sense than a Pardot form. One big one is if