How to Create a Link to the Pardot Lightning App Prospect in your Salesforce Leads and Contacts
An easy-to-implement solution to create a field for your Lead for Contacts that links to the equivalent Pardot prospect lightning record.
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Unfettered Blog
Expert advice on Salesforce Sales Cloud CRM, Account Engagement (Pardot), ActiveCampaign plus other random sales & marketing topics as they strike me.
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How to Track Wordpress Site Search with Pardot
An overlooked feature of Pardot is the "Prospect Query" function. Here's how to use it for searches on your own website.
1,212 views
15 vs 18 Digit Salesforce Hashes: What's the difference?
Indulge me for a moment while I wax poetic over Salesforce's record identification method, and then give you some very practical tips on...
843 views
How to Activate Email for Automation in the New Lightning Email Builder
Clicking the "Activate for Automation" option in an email allows you to make that email available to use in an Engagement Studio automation
1,751 views
How to Force Sync your Entire Pardot Database the Quick and Easy Way
One basic behavior of the Pardot/Salesforce databases is that the only way a record will sync is if there is a change to that record on...
2,269 views
A mind-blowing One-Click Pardot Resubscribe Method for your Website
Sometimes ideas just come together. A random confluence of several concepts will crystallize into one brand new idea that you get so...
844 views
What is a UTF-8 CSV and Why Should I Care?
UTF-8, or "Unicode Transformation Format, 8 Bit" is a marketing operations pro's best friend when it comes to data imports and exports....
11,837 views
Start Tagging Assets in Pardot
Tags seem to be one of the more underutilized features in Pardot. And even more underutilized than using tags on prospects is using them...
346 views
How to Create a Dynamic Calendly Link Using Pardot HML
Does your sales team use Calendly to schedule client meetings? Wouldn't it be cool to be able to create a dynamic link in your emails...
976 views
Can you create two records in Pardot from one form handler?
What if you had a scenario where you wanted to create 2 Pardot records from a single form submit? For example, you wanted to offer a way...
367 views
Who's the Sender on Your Pardot Emails? The Hidden Risks in Using Assigned Users.
You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least to the most...
3,685 views
Pardot's New 2-Click Unsubscribe: not perfect, but enable it anyway
Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in "MVP"...
1,915 views
Who is B2BMA Integration Anyway?
Here's an easy way to update to B2BMA Integration user's profile so it's clear "who" it is (Pardot).
2,655 views
Pardot Authentication Retirement FAQ
It's time to stop ignoring the increasingly urgent messages in your Pardot org about Salesforce SSO being required after Feb 15th and do...
168 views
How to Create an NPS Survey in Pardot
I've heard the question more than once: "Can you do a simple survey in Pardot?" The answer is an unqualified "Yes!" And the most...
1,376 views
Cool Handlebar Merge Language {{HML}} Tricks: Pardreamin 2020 Session
I originally presented this content at ParDreamin 2020. It explains all the fantastic things you can do with the new handlebar merge...
560 views
Opted Out vs Do Not Email
In Pardot it's definitely not the same thing... It seems so simple, doesn't it? Email Opt Out. Until you look at Pardot and see that...
1,570 views
Migrating from Pardot Salesforce Connector V1 to V2: What I Found
What happens when you push that "irreversible" green button to upgrade?
563 views
The Pardot Resubscribe Prospect Gotcha
The Pardot Allow Resubscribe feature is great, except where it's broken.
735 views
How to keep the Pardot comments field tidy
The comments field in Pardot allows multiple submissions to accumulate, which is great if you have customers that have a tendency to keep...
1,439 views
*As of April 2022, Pardot has been renamed Marketing Cloud Account Engagement, as part of Salesforce's effort to organize all the marketing products under the same platform umbrella. "MCAE" is simply the same Pardot we know and love under a new name. The product is temporarily being referred to as "Marketing Cloud Account Engagement powered by Pardot."
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