Salesforce and Account Engagement (Pardot) Expert Consultant

Bill Fetter

My Goal: Helping you get Sales and Marketing on the same page.

All the promises that the marketing and sales technology revolution made are meaningless if they cannot be applied in thoughtful, well designed programs that align with the way that prospective customers want to buy today.  Navigating the rapidly evolving landscape of marketing and sales tools can be overwhelming, which leads to uncertainty about how to best apply them to their business, and often, tying you down to systems that don’t really work and don’t work well together.  When your Sales and Marketing process is designed as a seamless, measurable end-to-end system supported by the right technology is when these tools can truly lead to game-changing results. In short, you’re not tied down, you’re UnFettered.    

Consulting in Salesforce Sales Cloud, Pardot (Account Engagement) and StoreConnect Force-Native Ecommerce

I believe that all of us in business can find ourselves limited and constrained by our own environment.  “This is the way we do things.” “These are the norms in our industry.” “We tried that and it didn’t work.”  As a wise person I know once said: “your perception is your reality”. 
 
I believe that the biggest constraint that binds us, especially in sales and marketing is fear.  Fear of change, fear of the unknown, fear of being wrong.
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My goal in launching UnFettered Marketing is to help B2B manufacturing companies identify and remove barriers that are holding back sales and marketing success. Most importantly, more than advising, I help you execute on these opportunities.  Being UnFettered means breaking free of your constraints and starting on a new path to success.    

Marketing Automation

Automation Audits and Consulting. Deep subject matter expertise in Salesforce Marketing Cloud (Pardot) and Sales Cloud.

Salesforce Administration

Salesforce Admin, Flow design and implementation, Reporting and Dashboards, third party integrations and Sales process consulting.

StoreConnect
Ecommerce

Expertise in the Storeconnect managed package that delivers complete integrated E-commerce to Salesforce.

Strategy and Tactics

Throughout an engagement,, I help guide the strategic design your of marketing and sales technology implementations.

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